With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay. In addition, we’ve engaged a number of our platform partners to try to drive positive change for their users and by extension, our artists, by addressing online safety issues, and we are recognized as the industry leader in focusing on music’s broader impact on health and wellness. We’ve also moved aggressively to embrace the promise of AI while fighting to ensure artists’ rights and interests are protected now and far into the future. In the months since its inception, we’re proud that this initiative has been received so positively and taken up by a range of partners, including the largest music platform in the world. For example, our Artist-Centric initiative is designed to update streaming’s remuneration model and better reward artists for the value they deliver to platforms. We have been working to address these and related issues with our other platform partners. In our contract renewal discussions, we have been pressing them on three critical issues-appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users. The terms of our relationship with TikTok are set by contract, which expires January 31, 2024. Its senior executives proudly state publicly that “music is at the heart of the TikTok experience” and our analysis confirms that the majority of content on TikTok contains music, more than any other major social platform. As with many other platforms with whom we partner, TikTok’s success as one of the world’s largest social platforms has been built in large part on the music created by our artists and songwriters. One of those partners is TikTok, an increasingly influential platform with powerful technology and a massive worldwide user base. To achieve these goals, our teams employ their expertise and passion to strike deals with partners all around the world, partners who take seriously their responsibilities to fairly compensate our artists and songwriters and treat the user experience with respect. Our core mission is simple: to help our artists and songwriters attain their greatest creative and commercial potential. AN OPEN LETTER TO THE ARTIST AND SONGWRITER COMMUNITY – WHY WE MUST CALL TIME OUT ON TIKTOKĪN OPEN LETTER TO THE ARTIST AND SONGWRITER COMMUNITY – WHY WE MUST CALL TIME OUT ON TIKTOKĪn Open Letter to the Artist and Songwriter Community Why We Must Call Time Out on TikTok.
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